Gupshup logo - Conversational AI brand identity

Gupshup (2026)

Expert Reviewed
by Dr. William BobosLast reviewed: Aug 22, 2025

Automate and personalize customer conversations across every channel with AI agents.

Visit Tool
Admin Verified
1 reviews
4.0
Monthly users
370K
Pricing
Pay-per-Use · Enterprise
Platform
Web App · Mobile App

Overview

Gupshup is a global leader in conversational AI, empowering businesses to automate, personalize, and scale customer engagement across messaging, voice, and multimodal channels using AI agents and bots.

Gupshup Conversational AI showing Conversational AI - Automate and personalize customer conversations across every channel wi

Tool Details

Pricing Details
Gupshup charges $0.001 per message (pay-per-use) plus WhatsApp fees (currently per conversation, switching to per-message pricing for WhatsApp in July 2025). No fixed setup or monthly fee. Enterprise pricing available on request. The $5 free credit for new prepaid wallets was removed as of 2025.

Monthly Active Users
370K
Global Rank
#97,327

Figures above in this panel are rounded for quick orientation. Sign in for exact visits, rank breakdown, and engagement metrics.

Country Rank
Category Rank
Bounce Rate
Pages per Visit
Average Visit Duration

GDPR Compliant
No
NSFW
No
Accessibility
Open Access

Input Formats
Text input via messaging apps, websites, or APIs.
Output Formats
Automated responses, notifications, and interactive conversations through chatbots and messaging interfaces.
SDKs
Python
JavaScript/TypeScript
JVM (Java/Kotlin/Scala)
.NET (C#)
Go
Swift/Objective-C
Ruby/PHP/Perl
Other
Hosting
Global
Supported Languages
Multiple languages including English, Hindi, Spanish, etc.

Company
Gupshup
Country
Open Source
No
Last Updated
August 22, 2025

Key Features

Personalized AI interactions

Multi-turn conversations feel natural, like talking to a knowledgeable colleague. Developers get Python, JavaScript/Type

Rich input support

Gupshup processes text, images, and documents for richer, more contextual responses.

Device-agnostic access

Consistent experience across 3 platforms means faster adoption and fewer training needs.

RESTful API integration

Official API docs and clear auth flows—ideal for custom automations. Gupshup is most useful when routine operations can

SDKs to accelerate build-out

Developers get client libraries that smooth integration work.

Automation-first workflows

Trigger-based flows keep work moving without extra check-ins.

Expert Insight

Dr. William Bobos

Dr. William Bobos has evaluated Gupshup for Conversational AI. With expertise in AI tools, Dr. William Bobos identifies this tool as especially effective for business executives requiring AI tools functionality.

Video Showcase

Conversational AI Agents | Gupshup

Rate this Tool

4.0 / 5based on 1 rating

About Gupshup

Automate and personalize customer conversations across every channel with AI agents.

Gupshup is a conversational ai tool developed by Gupshup (IN) designed for business executives, entrepreneurs and customer service. Gupshup is an enterprise-grade platform for deploying autonomous AI agents to manage customer conversations across various channels. It facilitates personalized interactions for sales, marketing, and customer support, leveraging a proprietary LLM and an AI Co-Pilot for human agents. Category: Conversational AI, Mark... With over 370K monthly visits, Gupshup has established a significant user base. The tool operates on a pay-per-use / enterprise pricing model. It is available on Web App, Mobile App and API. Developer integration is supported through Python, JavaScript/TypeScript, JVM (Java/Kotlin/Scala), .NET (C#), Go, Swift/Objective-C, Ruby/PHP/Perl and Other SDKs. Gupshup offers Global hosting. Explore more conversational ai tools or browse all categories.

Gupshup Snapshot

Key facts we track so you can judge fit before visiting the provider.

Primary category
Conversational AI
Best fit
Business Executives, Entrepreneurs, Customer Service +2 more
Platforms
Web App, Mobile App, API
Provider context
Gupshup - IN
Developer access
API documentation, Python, JavaScript/TypeScript, JVM (Java/Kotlin/Scala) +5 more
Data handling
Global hosting, Privacy policy linked
Evidence signals
370K monthly visits, 4.0 rating from 1 reviews, 8 community favorites +1 more

Before you choose Gupshup

  • Confirm Gupshup's current limits, renewal terms, and seat pricing on the official site.
  • Review privacy, retention, and data-processing terms before using sensitive data.
  • Test the integrations or API path against one real workflow before rollout.
  • Make sure the supported platform matches where your team actually works.

Listing data is compiled from structured provider information, public signals, submissions, and periodic checks where available. Treat this page as a shortlist aid, then verify pricing, compliance, and product limits with the provider before making a business-critical decision.

How Gupshup Works

Understanding the core functionality and approach of Gupshup.

Pay-as-you-go pricing means Gupshup costs scale with your actual usage. No wasted spend on unused seats or features you don't need yet. Pay-as-you-go pricing can work well for variable workloads, but Gupshup should be tested against expected usage.

Key Features

Explore what makes Gupshup stand out.

Personalized AI interactions

Multi-turn conversations feel natural, like talking to a knowledgeable colleague. Developers get Python, JavaScript/TypeScript, and JVM (Java/Kotlin/Scala) SDKs and a documented API; everyone else uses Gupshup on Web App, Mobile App, and API.

Rich input support

Gupshup processes text, images, and documents for richer, more contextual responses.

Device-agnostic access

Consistent experience across 3 platforms means faster adoption and fewer training needs.

RESTful API integration

Official API docs and clear auth flows—ideal for custom automations. Gupshup is most useful when routine operations can be clearly defined and checked after execution.

SDKs to accelerate build-out

Developers get client libraries that smooth integration work.

Automation-first workflows

Trigger-based flows keep work moving without extra check-ins.

Use Cases

Discover how different audiences leverage Gupshup.

Business Executives

Automated help desk

Gupshup provides instant responses to customers while maintaining brand voice and accuracy. Gupshup is relevant for support workflows when it connects cleanly to tickets, knowledge bases, or customer context.

Entrepreneurs

Enhance teaching & learning

Create quizzes, study guides, and educational content in minutes instead of hours.

Entrepreneurs

Boost remote productivity

Collaboration features keep distributed teams aligned without constant meetings.

FAQ about Gupshup

What is Gupshup and what does it do?

Gupshup is Automate and personalize customer conversations across every channel with AI agents.. Gupshup is a global leader in conversational AI, empowering businesses to automate, personalize, and scale customer engagement across messaging, voice, and multimodal channels using AI agents and bots. Available on Web App, Mobile App, API, Gupshup is designed to enhance productivity and deliver professional-grade conversational ai capabilities.

How much does Gupshup cost?

Gupshup offers Pay-per-Use, Enterprise pricing options. Gupshup charges $0.001 per message (pay-per-use) plus WhatsApp fees (currently per conversation, switching to per-message pricing for WhatsApp in July 2025). No fixed setup or monthly fee. Pricing is designed to scale with your needs, from individual users to enterprise teams. For the most current pricing details and plan comparisons, visit the official Gupshup pricing page or contact their sales team for custom enterprise quotes. Browse AI tools by pricing model to compare options.

Is Gupshup secure and compliant with data privacy regulations?

Gupshup takes data privacy seriously and implements industry-standard security measures. Data is hosted in Global, providing transparency about where your information resides. For comprehensive details about data handling, encryption, and privacy practices, review their official privacy policy. Security and compliance are continuously updated to meet evolving industry standards.
What platforms does Gupshup support?
Gupshup is available on Web App, Mobile App, API. The web application provides full functionality directly in your browser without requiring downloads. Mobile apps enable you to work on-the-go with synchronized data across devices. API access allows developers to integrate Gupshup capabilities directly into their own applications and workflows. This multi-platform approach ensures you can use Gupshup wherever and however you work best.
What file formats does Gupshup support?
Gupshup accepts Text input via messaging apps, websites, or APIs. as input formats, making it compatible with your existing files and workflows. Output is delivered in Automated responses, notifications, and interactive conversations through chatbots and messaging interfaces., ensuring compatibility with downstream tools and platforms. This format flexibility allows seamless integration into diverse tech stacks and creative pipelines.
Who develops and maintains Gupshup?
Gupshup is developed and maintained by Gupshup, based in IN. Most recently updated in August 2025, the platform remains actively maintained with regular feature releases and bug fixes. This ongoing commitment ensures Gupshup stays competitive and aligned with industry best practices.
How do I get access to Gupshup?
Gupshup is freely available to everyone without registration requirements. You can start using the platform immediately without going through lengthy approval processes.
How is usage measured and billed in Gupshup?
Gupshup uses API Calls, Pay-as-You-Go as billing metrics. API-based billing tracks the number of requests made to the service, providing predictable costs for developers. This usage model ensures you only pay for what you actually use, avoiding unnecessary overhead costs for features you don't need.
What deployment options does Gupshup offer?
Gupshup supports Cloud deployment configurations. Cloud-hosted options provide instant scalability without infrastructure management overhead. Choose the deployment model that best aligns with your technical requirements, security constraints, and operational preferences.
Who is Gupshup best suited for?
Gupshup is primarily designed for Business Executives, Entrepreneurs, Customer Service and Marketing Professionals. Professionals in conversational ai find it invaluable for streamlining their daily tasks. Whether you need automation, creative assistance, data analysis, or communication support, Gupshup provides valuable capabilities for multiple use cases and skill levels. Check out our founder guide for more recommendations.

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For tool providers

Keep Gupshup's listing accurate

Providers can update product facts, pricing context, screenshots, and launch notes. Paid placements are labeled separately and do not replace editorial or data-quality review.

How to Evaluate Gupshup

Use this page to evaluate Gupshup alongside similar conversational ai tools in our alternatives overview. The goal is not to pick the most popular product; it is to find the tool that fits your actual workflow, risk level, and budget.

  1. Step 1Test Gupshup with one real workflow before moving important work into it.
  2. Step 2Model the full monthly cost at your expected usage, including seats, limits, and overages.
  3. Step 3Verify the integration path with your existing stack before you commit.
  4. Step 4Review privacy, retention, and compliance terms before using sensitive data.

Use the video walkthrough to check whether the interface matches the claims. For developer teams, inspect the Python SDK and JavaScript/TypeScript, JVM (Java/Kotlin/Scala), .NET (C#), Go, Swift/Objective-C, Ruby/PHP/Perl, Other support. Review the API documentation for auth, rate limits, errors, and export behavior. For broader context, browse more conversational ai tools for business executives, or compare this page against the category hub. New to AI tool evaluation? Start with AI Tool Navigator.

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