Meta Launches Muse Personal AI Agent with Privacy Focus and Tiered Pricing

Meta introduced Muse, a personal AI agent, on September 8, 2026, designed to automate everyday tasks and projects by connecting to users' apps and services, with a focus on privacy and user control. For broader context, explore our AI News. For broader context, explore our Top 100 AI Tools.

Availability and Access

Muse is now available in the U.S. across multiple platforms. Users can access the AI agent via a dedicated web interface at muse.ai, through native iOS and Android applications, and within WhatsApp. Meta has also indicated that support for its AI-powered glasses is planned for a future update, expanding the agent's reach into augmented reality devices.

Pricing Structure and Features

Meta offers Muse with a free-to-start option, allowing users to explore its basic functionalities. For those requiring more advanced capabilities, two paid subscription tiers are available:

• Power Tier: Priced at $20 per month.
• Maximum Tier: Priced at $100 per month.

These tiers are designed to cater to different user needs, although specific feature distinctions between the free and paid versions were not detailed in the initial announcement. The agent is powered by Meta's proprietary Muse Spark model, which underpins its ability to understand and execute user commands.

Privacy and Security Measures

A key focus of Muse's launch is its commitment to user privacy and data security. Meta has implemented several architectural safeguards:

• Muse Secure VM: The agent operates within a dedicated "Muse Secure VM" (Virtual Machine).
• Sentinel Agent: A separate "Sentinel" agent actively monitors the Muse Secure VM to enhance security.

Meta explicitly states that Muse cannot access users' passwords or payment methods. Furthermore, the company asserts that user conversations with Muse are not shared with its advertising systems, addressing a common concern regarding data usage by large tech platforms. Users retain control over which apps Muse can connect to, can customize the agent's name and avatar, and have the option to instruct Muse to "forget" specific learned details.

Payment Integrations

For transactions facilitated by Muse, checkout processes are handled through Stripe's Link. Meta has also announced plans to integrate additional payment and security services, with Shop Pay and 1Password integrations expected in the near future. These integrations aim to streamline secure online purchases and credential management through the AI agent.

Conclusion

Meta's introduction of Muse marks a significant entry into the personal AI agent space, with a clear strategy to differentiate through privacy-focused architecture and tiered service offerings. As Muse rolls out across various platforms and integrates further with user applications, its adoption will depend on how effectively it balances utility with its stated privacy commitments. The planned expansion to AI glasses and additional payment integrations suggest a long-term vision for Muse as a central component of Meta's ecosystem.

Sources

• Meta debuts its Muse AI agent. Will consumers trust it? | TechCrunch
• Meta bets on AI agent Muse to catch up in AI race | The Verge
• Muse, Meta's New Personal AI Agent, Needs You to Trust It