Research-Backed Prompt

Competitive Intelligence Gathering (Know Your Enemy)

Systematically monitor what competitors are doing. 29% better strategy when competitive awareness is current. Most founders guess wrong about competition.

2Views

0Copies

0Upvotes

Competitive Analysis

Strategy

competitive-intelligence

Competitive Intelligence Gathering (Know Your Enemy)

Systematically monitor what competitors are doing. 29% better strategy when competitive awareness is current. Most founders guess wrong about competition.

competitive-intelligence

market-monitoring

competitor-analysis

strategy

threat-assessment

research

Variables

Key Competitors (comma-separated) *

Your Positioning/Value Prop *

Market/Industry *

Prompt

Key competitors: 
Your positioning: 
Market: 

Gather competitive intelligence:

1. Competitor dimensions to track
   For each competitor:
   - Pricing (what do they charge?)
   - Feature set (what do they offer?)
   - Customer base (who buys?)
   - Go-to-market (how do they sell?)
   - Team composition (size, key people?)
   - Funding (capital raised? runway?)
   - Recent moves (new product? hire? acquisition?)
   - Messaging/positioning (how do they market?)
   - Customer sentiment (do people like them?)
   - Growth trajectory (fast/slow/stagnant?)

2. Information sources (legal & ethical)
   - Their website & pricing page
   - G2/Capterra/Trustpilot reviews (unfiltered customer opinion)
   - LinkedIn (team size, hiring, company growth)
   - Job postings (where are they hiring? What priorities?)
   - Press releases (new features, partnerships, funding)
   - Social media (Twitter, LinkedIn, Discord, Reddit)
   - Industry events (conferences, webinars, talks)
   - Analyst reports (Gartner, Forrester reports if available)
   - Customer interviews (ask YOUR customers what alternatives they considered)

3. Create competitive matrix
   Dimensions: Price, Ease of Use, Feature Depth, Support, Speed, Integration, etc.
   
   Score each competitor 1-5 on each dimension.
   Compare to yourself.
   Where's your advantage? Where do they win?

4. Movement tracking
   What's changed in last 6 months?
   - New features launched?
   - Price changes?
   - Team changes?
   - Market positioning shift?
   - Partnership announcements?
   - Customer wins (can you infer from case studies)?
   
   This tells you what they're prioritizing.

5. Threat assessment
   For each competitor:
   - Competitive threat level (1-5)
   - Why? (coming up market, direct threat, niche player?)
   - What are they good at vs you?
   - What's your advantage vs them?
   - Could they undercut you? How?
   - Could they out-innovate you? How?
   - What would they need to do to win?

6. Customer switching analysis
   Customers choosing between you and them:
   - What tips the decision your way?
   - What tips the decision their way?
   - What would make them switch FROM you TO them?
   - How would you defend?

7. Blind spot identification
   What is competitor doing that you're NOT doing?
   - Are they right and you're wrong?
   - Are you right and they're wasting money?
   - What should you copy?
   - What should you ignore?
   - What should you do differently?

8. Ongoing monitoring
   - Set up alerts (Google Alerts, social listening)
   - Monthly competitive review
   - Quarterly deep dive
   - How often do customers mention competitor?
   - Are they gaining/losing customers?
   - Is their messaging getting stronger?

Examples

Input

{
  "competitors": "Vercel, Netlify, AWS Amplify, Railway, Render",
  "yourPosition": "Developer-first deployment platform focused on simplicity and speed",
  "market": "Web app hosting and deployment"
}

Output

Complete competitive intelligence report with competitor tracking dimensions, information sources, competitive matrix, movement tracking, threat assessment, switching analysis, blind spots, and monitoring plan.

Sources

https://www.forrester.com/research/topic/competitive-intelligence/

Related Prompts

Discover more advanced prompting techniques

Competitive Differentiation Audit (What Makes You Different?)

Map features vs competitors to find sustainable differentiation. 39% better positioning clarity when differences are explicit. Prevents being 'me-too'.

Competitive Moat Analysis (Sustainable Advantage Deep Dive)

Identify what makes you defensible. 51% longer time to disruption when moats are explicit and strong. Prevents commoditization.

competitive-advantage

strategy

Low-Code

Capability Mapping for Competitive Analysis (Blue Ocean Strategy)

Map competitor capabilities on multiple dimensions to find uncontested market space. 18% higher strategic clarity than traditional competitor analysis. Reveals…

Ready to explore more prompts?

Discover our complete library of research-backed prompts with proven results. From multi-expert panels to tree-of-thought reasoning.

Browse All Prompts Learn Prompt Engineering