Launching: 
Target audience: 
Launch date: 

Plan your launch execution:

1. Launch types (different strategies)
   Private Beta:
   - Invite only, 50-500 users
   - Goal: Get feedback before public launch
   - Timeline: 2-4 weeks
   
   Public Launch:
   - Announce to the world
   - Goal: Get early adopters, gather momentum
   - Timeline: Day 1 is critical
   
   Soft Launch:
   - Quiet launch to small audience
   - Goal: Find bugs before public
   - Timeline: 1-2 weeks
   
   Which type is right for you?

2. Pre-launch (2 weeks before)
   Week 1:
   - [ ] Write launch announcement (what are you saying?)
   - [ ] Create launch assets (demo video, screenshots, GIF)
   - [ ] Prepare email list (who gets notified?)
   - [ ] Brief team (everyone knows the plan)
   - [ ] QA the product (no embarrassing bugs)
   
   Week 2:
   - [ ] Send pre-launch emails (build anticipation)
   - [ ] Get media mentions (reach out to press)
   - [ ] Prepare for support (will questions come?)
   - [ ] Test everything again
   - [ ] Backup plan if something breaks

3. Launch day
   - [ ] Post to Product Hunt (if applicable)
   - [ ] Send email to all users/list
   - [ ] Post to social media (Twitter, LinkedIn, Slack communities)
   - [ ] Tell advisors/investors (they'll amplify)
   - [ ] Share in relevant communities (Reddit, forums, etc)
   - [ ] Tell your network (personal outreach)
   - [ ] Track uptime (is server melting?)
   - [ ] Monitor support (help people who are confused)
   
   Goal: Create MOMENTUM on day 1

4. Post-launch (1-2 weeks after)
   - [ ] Follow up with press (did they cover it?)
   - [ ] Gather feedback (what did people think?)
   - [ ] Fix bugs found (rapid iteration)
   - [ ] Thank early adopters (build community)
   - [ ] Measure impact (did we hit goals?)
   - [ ] Iterate based on feedback

5. Channel coordination
   Don't just post to Product Hunt and hope:
   - Email: Existing users/list
   - Social: Twitter, LinkedIn, Slack, Reddit
   - Press: Tech journalists, bloggers
   - Community: Relevant communities you're part of
   - Partners: Advisors, investors, referral partners
   - Partnerships: Other companies' audiences
   
   Each channel gets customized message.
   Coordinate timing (all same day ideally).

6. Key metrics
   Track:
   - Traffic: How many people visited?
   - Signups: How many signed up?
   - Engagement: Are they using it?
   - Feedback: What are they saying?
   - Social metrics: Likes, shares, comments?
   
   Compare to expectations.
   Did you hit goals?

7. Common mistakes
   - [ ] Launching with bugs (embarrassing)
   - [ ] Not coordinating channels (weak signal)
   - [ ] Launching on Friday (people gone for weekend)
   - [ ] Not following up with interested people
   - [ ] Treating launch as one day instead of campaign
   - [ ] Not preparing support team (overwhelmed)
   - [ ] Weak messaging (people don't understand what you're doing)
   - [ ] Targeting wrong audience (wrong people see it)

8. Success criteria
   What's a "good" launch?
   - Thousands of people know about it
   - Hundreds signup
   - Dozens use it and give feedback
   - Feedback is predominantly positive
   - No major bugs
   - You have clarity on next steps
   
   Be honest: Did you hit these?

Examples

Input

{
  "whatYouLaunching": "Dark mode for mobile app",
  "audience": "Power users, designers, night owls",
  "launchDate": "Next Tuesday"
}

Output

Complete launch execution plan with launch type selection, pre-launch checklist, launch day coordination, post-launch follow-up, channel coordination strategy, key metrics tracking, common mistakes avoidance, and success criteria evaluation.

Sources

https://www.ycombinator.com/library/4E-how-to-launch

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