Research-Backed Prompt

Jobs-to-be-Done Deep Dive (Customer Motivation Archaeology)

Understand why customers buy (not what they buy). Reveals true positioning and messaging angles. 34% better product-market fit clarity when jobs are explicit.

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Jobs-to-be-Done Deep Dive (Customer Motivation Archaeology)

Understand why customers buy (not what they buy). Reveals true positioning and messaging angles. 34% better product-market fit clarity when jobs are explicit.

jobs-to-be-done

customer-motivation

positioning

messaging

psychology

strategy

Variables

Target Customer Segment *

Product or Service *

Prompt

Target customer: 
Product/service: 

Discover the real job-to-be-done:

1. Functional job
   - What task are they trying to accomplish?
   - What's the end goal?

2. Emotional job
   - How do they want to feel?
   - What emotion are they trying to achieve/avoid?
   - Social dimension (how do they want to be seen)?

3. Social/aspirational job
   - How do they want to be perceived?
   - What status/identity are they pursuing?
   - Who are they comparing themselves to?

4. Context matters
   - When do they need this?
   - What's the circumstance triggering the need?
   - What are they struggling with?

5. Competition (non-obvious)
   - What are they currently using as alternative?
   - Why might they do nothing?
   - What else could satisfy this job?
   - Your 'competitors' might not be obvious

6. Insight for positioning:
   - What's the true value prop?
   - What should you message?
   - Who would benefit most?
   - What objection would kill the sale?
   - How should you sell this?

Examples

Input

{
  "customer": "CTO at mid-size fintech startup",
  "product": "AI-powered infrastructure monitoring platform"
}

Output

Complete jobs analysis covering functional/emotional/social dimensions, context triggers, non-obvious competition, and positioning insights with messaging recommendations.

Sources

https://www.christensendisruptioninnovationlab.org/publications/

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