Customer segment: 
Product/service: 

Map the full customer journey:

1. Identify all stages:
   - Awareness (how do they find you?)
   - Consideration (how do they evaluate?)
   - Decision (what makes them choose?)
   - Onboarding (how do they get started?)
   - Usage (how do they get value?)
   - Expansion (how do they use more?)
   - Retention/churn (why do they stay/leave?)
   - Advocacy (do they recommend?)

2. For each stage:
   - What's the customer goal?
   - What should happen?
   - What actually happens?
   - Where do they get stuck?
   - Why do they drop off?
   - What questions do they have?
   - What emotions?

3. Friction audit:
   - What's every point of friction?
   - How many people drop off here?
   - What's the cost of this friction?
   - How hard would it be to fix?

4. Quick wins (high impact, low effort):
   - Which friction could you remove fastest?
   - What's the impact per fix?
   - What's your 30-day plan?

5. Strategic improvements:
   - What would require more work?
   - What's the compounded impact?
   - What's your 6-month plan?

6. Measurement:
   - How do you track each stage?
   - What metrics matter most?
   - How will you know if you've improved?

Examples

Input

{
  "segment": "First-time SaaS buyers from traditional companies",
  "product": "AI-powered workflow automation platform"
}

Output

8-stage journey map with friction points, drop-off analysis, prioritized quick wins, 30-day and 6-month improvement plans with metrics.

Sources

https://www.nngroup.com/articles/journey-mapping-101/

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